T-world founder Eddy Zammit tells us more about his magazine.
T-world is an Australian magazine dealing with everything hot and new when it comes to… T-shirts
I met the editor-in-chief and founder Eddie Zammit (who also runs a tee label) in Melbourne during my exhibition there. We exchange a few words about the industry.
More about the magazine
Portrait of the magazine founder Eddy Zammit
WHAT IS T-WORLD?
This publication is a hardcover magazine focusing solely on T-shirt culture. It is supposed to come out twice a year, but we’ve been a bit slow at releasing our latest 200-page New York edition. We blame our addiction to quality.
Collaboration with the Australian artist Anthony Lister
HOW DID YOU START THE MAGAZINE?
The magazine was created based on my two great graphic design loves: printed
T-shirts, and magazines. When I started, I poured my own energy and savings into producing the first issue, after my Dad’s untimely death. Life is short. Follow your true passions, I say. I try to get a lot of the print costs and production bills paid for by advertising. T-world is not one of these niche publications that doesn’t believe in advertising. To me, without paid advertising T-world would truly not exist. Content is king, and so long as there is a divide between both, then that’s the best possible scenario.
HOW DO YOU MAKE YOUR SELECTION?
T-world selects content based primarily on research. The key values we place on promoting artists, designers and labels are; the quality of their art; the originality of the idea and its execution; and finally, longevity. Saying that though, we also support emerging artists and designers.
Free Wesley
WHAT MAKES A GOOD T-SHIRT?
Everyone has personal interpretations, which I respect. However, if it were my decision solely, I‘d say a black tee with a graphic print that has a simple colour palette with a pop culture twist.
Collaboration with the New York Asian Film Festival
WHAT MAKES A BAD T-SHIRT?
Personally, a plain white V-neck T-shirt for guys. I also despise fake T-shirts that have blatantly ripped off other people’s ideas and/or designs.
Oversized Silk screens
WHAT FUTURE OR EVOLUTION DO YOU IMAGINE FOR THE INDUSTRY?
I imagine the T-shirt world full of MEGA tees. This idea would therefore create a new sizing category – S, M, L, XL and MEGA!! Seriously though, the future is very bright. I genuinely think the T-shirt category is an exciting canvas, and as we move into the future, technology will start to play a key focus with new T-shirt graphics. If we look at how far computers have come in the last 20 odd years, imagine what technology has in store for the humble tee.
